We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

We (as defined and detailed in this website (our Site)) are the data controller.

Changes to data protection law
The law in relation to data protection changed as of the 25th May, 2018 when the General Data Protection Regulation (GDPR) act came into force in the United Kingdom and across Europe.
This privacy policy informs you of your rights under the new law.

Who we are and how you can contact us
We are Everyday Miracles Ltd, trading as The Daily Sparkle.
You can contact us by email at or by calling us on 0800 228 9698.
You can write to us at The Daily Sparkle, Dartington Space, Dartington Hall, Totnes, Devon TQ9 6EN.

Information we may collect from you
The Daily Sparkle will never sell, rent or share your personal information, including your email address, with any third parties for marketing purposes without your express permission.

We may collect and process the following data about you:
Identity: name, title, job title, date of birth, gender.
Contact: billing address, delivery address, email address, telephone numbers.
Transaction data: details about payments to and from you, and details of products and/or services which you have purchased from us.
Technical data: IP address. Browser type and version, Time zone setting and location, browser plug in types and version, operating system and platform and other technology on the devices you use to access our website and services.
Profile data: purchases or orders made by you, preferences, occupation, feedback, survey responses.
Usage data: information about how you use our website and Daily Sparkle App, products and services.
Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.

Information that you provide by filling in forms on our Site and the Daily Sparkle App. This includes information provided at the time of registering to use our Site and the Daily Sparkle App, subscribing to our service, booking onto our training, signing up to our free trial, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with our Site and our App.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of transactions you carry out through our Site and the Daily Sparkle App and of the fulfilment of your orders.
Details of your visits to our Site and the App including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

If you subscribe to The Daily Sparkle or place an order through www.dailysparkle.co.uk we will ask you for your name, email address, postal address and telephone number. Depending on your payment method you may also provide your credit/debit card details or bank details. We use this information to process and fulfil your order and to notify you of your order status. All archived credit card and bank information is maintained in secure and safe systems. Telephone numbers and email addresses are used to contact you regarding your order or subscription. Email addresses and postal addresses are also used to send Daily Sparkles materials. In addition, when you respond to a competition, survey, questionnaire or other promotional feature, we may ask you for your name, address and email address or other personal information. We do not collect any personal information about you unless it is voluntarily provided by you.

We may also collect, use and share aggregated data. Aggregated data is statistical or demographic data that may be derived from your personal data but is not considered personal data as this data does not reveal your identity. For instance, we may aggregate your usage data to calculate the number or percentage of customers accessing a specific website or App feature or resource. If aggregated data is combined with personal data so that it can directly or indirectly identity you, we treat this as personal data which will be used in accordance with this privacy notice.

We do not collect any special categories of personal data about you, such as race, ethnicity, religion, sexual orientation, political opinions, health information or genetic data. Nor do we collect any information about criminal convictions and/or offences.

How we use your data
We use personally identifiable information in order to help us identify and/or provide information on our products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and the Daily Sparkle App and its features, including without limitation: fulfilling your order, providing customer service, and otherwise supporting your use of the Site and the App. In addition, we may notify you about new services or special promotional programs, or send you offers or information which may be relevant to you.

In connection with their performance of services to maintain and operate the Site and the App and certain features on the Site and the App, certain trusted third parties may be permitted to access your information. For example, we may use third parties to host the Site and the App; operate various features available on the Site and the App; send emails; analyse data; provide search results and links and assist in fulfilling your orders.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganisation, stock sale or other change in control. In such a circumstance the Transferee would be bound by the terms of this privacy policy.

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

We use non-personally identifiable information in the aggregate, so that we can improve the Site and the App for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

If you submit your email address to be added to a mailing list, we will use the email address for the sole purpose of sending you announcements, special offers from The Daily Sparkleand/or information and relevant business updates. Each email we send will contain information on how to unsubscribe from our mailing list. You can also unsubscribe at any time by sending an email to .

We use your feedback to improve our Site and the App and our organisation. If you choose to provide information about yourself using a feedback or email form on our Site and the App, we will not use the information for any purpose other than to respond to your inquiry or to act on your suggestion or comment. We will not share your information with others except with your permission or upon your request.

Comments you voluntarily post on public forums or on independent review sites, of course, be displayed publicly along with the name you submit and the time at which you submitted the comment.

Comments left as feedback may be quoted and featured on company promotional material alongside the name of your organisation. Efforts will be made to seek approval for this.

We may also track your past purchases to provide you with a personalised profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information.

IP addresses
We may collect information about your computer, including where available your IP address, operating system and browser type. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Who we share your personal information with
We may share your personal information with any of the following organisations, for the purposes of providing the products and/or services, which you have requested, from us.

– Courier companies and/or related mailing services who are involved in the delivery of products that you have ordered
– Direct marketing companies who help us manage our electronic communications with you (e.g. Mailchimp)
– Third party organisations that provide applications, data processing or IT services to us.
– Any member of our Group of Companies (our subsidiaries, our ultimate holding company and its subsidiaries)
– Employees and Freelance staff who work within the company. Staff will have access to personal information in the course of the tasks they undertake to assist our business. We will always minimize the scope of access and will ensure that appropriate confidentiality agreements are in place.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions; or to protect our rights, property, or safety, or those of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Every now and again, requests are received for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your information, it will be provided to the organisation asking for it.
We require all organisations and individuals who we share your data with to respect the security of your personal data and to treat it in accordance with the law. We do not allow any of our service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data retention
We keep records of your personal information for a varying length of time, depending on the type of data held and how long it is required.

Once you are no longer a customer, because you have stopped subscribing or purchasing our products, we may keep your personal information for so long as necessary to fulfil the purposes we collected it for, including, for one of the following reasons:
– to respond to any queries or complains from you
– to maintain our records
– to comply with laws applicable to use.

Data collected from a previous financial transaction, such as a purchase or subscription, will be held for a minimum of 7 years from the date of obtaining the relevant data.

Data collected from a non-financial transaction, such as a free trial sign up, newsletter sign up, product query, competition entry or any other form of correspondence that did not involve a purchase will be held for a minimum of 4 years from the date of obtaining the relevant data.

Protecting Your Data
We are committed to protecting the information we receive from you. We follow all reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our systems. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

Unfortunately, the transmission of information via the internet is not completely secure. Although we employ security measures designed to protect your personal data, we cannot guarantee the security of your data transmitted to our Site and the App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We use third-party payment systems to store and secure your payment information and execute transactions securely. We do not store any of your payment data on our servers. If you have any questions regarding your payment data, please email

Our Site uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Our website may include links to third party websites. Clicking on links or enabling connections with third parties may allow third parties to collect, use or share your data. We do not control third party websites and therefore do not hold responsibility for their privacy policies. We advise you to read the privacy policies of third party websites that you visit.

Uses made of the information
We use information held about you in the following ways:

To ensure that content from our Site and the App is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service, when you choose to do so.
To notify you about changes to our service.

Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, altered, disclosed, used or accessed in an unauthorised manner. We limit access to your personal data by employees, freelance staff, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have procedures in place to handle any suspected personal data security breach and will notify you and the ICO of a breach when we are legally required to do so.

Your Rights
Under the new data protection law, you have certain rights in relation to your personal information. These are outlined below

Obtaining a copy of the information we hold about you
You can request a copy of the personal information that we hold about you by contacting us at or writing to us at Daily Sparkle, Dartington Space, Dartington Hall, Totnes, Devon TQ9 6EN.
This is known as a data subject access request. We will aim to respond to all data subject access requests within one month. Occasionally it may take us longer than one month and in these instances we will notify you and keep you informed of a due date.

Updating or correcting information that we hold
You have the right to question any information that we hold about you that you believe is wrong or incomplete. You can do so by contacting us at or writing to us at Daily Sparkle, Dartington Space, Dartington Hall, Totnes, Devon TQ9 6EN.

Withdrawing your consent
You have the right to object to our use of your personal information (known as the right to object), or ask us to delete the information that we hold (known as the right to erase) or ask us to stop using it if there is no need for us to (known as the right to be forgotten).
There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights.
In order to request one of the above actions, please contact us by emailing or writing to us at Daily Sparkle, Dartington Space, Dartington Hall, Totnes, Devon TQ9 6EN.
Request a transfer of data
You may ask us to transfer your personal information to a third party. This only applied to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Transferring your personal information outside the EEA
The EEA is the European Economic Area, which consists of the EU Members State, Iceland, Liechtenstein and Norway. If we transfer your personal information outside the EEA we have to tell you.
We will only send your data outside of the EEA if you have instructed us to do so, or to comply with a legal duty.

Changes to our Privacy Policy
This Privacy Policy may be updated from time to time so you may want to check it each time you visit our Site and the App.

Please contact us using the details shown on our Site and the App if you have any questions, comments or requests regarding this Privacy Policy.