Supporting Care Settings Across the UK
At Daily Sparkle, weve been proudly supporting hundreds of care homes, hospitals, and day care centres across the UK since 2007.
Our mission is simple: to enhance the quality of life for elderly people and those living with dementia through engaging, evidence-based activities and meaningful connection.
The Customer is at Our Heart
We are passionate about serving our members, and it shows our average Net Promoter Score (NPS) over the past 12 months is an outstanding 87, a testament to the trust and value our readers place in what we do.
Shaped by the People Who Know Best
Our Advisory Board, made up of experienced care professionals and dementia specialists, helps shape the ongoing development of our products ensuring they remain practical, relevant, and supportive of real care settings.

Why Care Settings Choose the Daily Sparkle
Our resources are grounded in Reminiscence Therapy and Cognitive Stimulation Therapy (CST) two proven approaches in dementia care that promote mental engagement, communication, and emotional wellbeing. We make these therapies accessible and effective for busy care teams.
- Therapeutic tools made practical: Every Daily Sparkle edition comes with clear notes and suggested questions to encourage reminiscence and CST, making it easy for any staff member or volunteer to deliver impactful sessions with confidence.
- Monthly planning support: Our monthly plans provide a structured framework to guide your activities calendar, helping staff prepare and run consistent, high-quality sessions that residents look forward to.
- Accessible and flexible: Designed for use in groups, one-on-one, or independently, Daily Sparkle materials are easy for care staff and even visiting family members to pick up and use, ensuring meaningful engagement at any time.
- Builds connection and community: By encouraging storytelling and shared memories, our content helps establish residents life stories, deepening relationships and fostering a sense of belonging within your setting.
- Tailored to ability: All our materials are graded to match different cognitive and physical ability levels using the PAL (Pool Activity Level) framework, so every resident can benefit, no matter where they are in their dementia journey.

Hear It From the People Who Use It
Don’t just take our word for it our members consistently tell us how Daily Sparkle makes a real difference in their care settings.
Read testimonials from care teams across the UK to see how we help create more joyful, connected days for those living with dementia.
Explore Our Full Range of Support
Whether you run a residential care home, a dementia ward, or a day centre, Daily Sparkle helps your team deliver joyful, therapeutic, and person-centred activity sessions day in, day out.
Want to see exactly what’s included in a Daily Sparkle membership?
TAKE A FREE TRIAL OR A GREAT-VALUE SUBSCRIPTION
Save hours of preparation whilst providing wonderful fresh reminiscence material